Product conference and roadshow for Amplitude
Amplitude came to us with a clear mission for their product conference: Design the most prestigious and influential gathering of product managers in the world, create a brand for it, and produce it all in under a month. No sweat.
Amplify trended # 1 on Twitter two years running
An influential and fun product conference
In 2018, at San Francisco's iconic SVN West and in 2019 at the Masonic Auditorium, we produced all-star content rosters of thought leaders from Pinterest, Slack, Zoom, Airbnb, Burger King, Sandbox, Sequoia Creative Labs, and more. In a matter of weeks, we transformed both venues into purposeful environments including Main Stage forums, fireside chat pods, lounges and even a custom-built arcade that showed off Amplitude’s data predictive tools through video gameplay.
Likewise, for two years running, we snapped into social media action, running mission control messaging across Twitter, LinkedIn and Instagram. The hashtag logged 500,000 total impressions and at 12:30pm October 9th, 2018, #AmplifyPM was trending 1st in the San Francisco, Bay Area ahead of #TEDxSanFrancisco.
Turning a successful conference into a roadshow
In two short years, we’ve built the world’s premiere product conference and developed the Amplify brand, which has also expanded into a roadshow series we produce across Europe. Looking forward to taking it to the next level in 2021!