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YouTube: Field to Fork

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YouTube came to us asking to plan a conference event around the ease of making video content to be followed by a dinner reception for 300+ people. Our philosophy is that every aspect of an experience should be measured against the idea driving that event, and that a brand’s strategy can be understood as well in a social setting as in a conference keynote. So we devised a hybrid concept that would leave attendees with a simple idea: that creating a video ad is as easy as cooking a meal and can be accomplished in the time it takes to eat one.

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YouTube: Field to Fork

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YouTube came to us asking to plan a conference event around the ease of making video content to be followed by a dinner reception for 300+ people. Our philosophy is that every aspect of an experience should be measured against the idea driving that event, and that a brand’s strategy can be understood as well in a social setting as in a conference keynote. So we devised a hybrid concept that would leave attendees with a simple idea: that creating a video ad is as easy as cooking a meal and can be accomplished in the time it takes to eat one.

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YouTube: Field to Fork

bar-color_pink

YouTube came to us asking to plan a conference event around the ease of making video content to be followed by a dinner reception for 300+ people. Our philosophy is that every aspect of an experience should be measured against the idea driving that event, and that a brand’s strategy can be understood as well in a social setting as in a conference keynote. So we devised a hybrid concept that would leave attendees with a simple idea: that creating a video ad is as easy as cooking a meal and can be accomplished in the time it takes to eat one.

Let's collaborate

Aisling McCabe - Europe
[email protected]

Joanna Olszowski - USA and Asia
[email protected]

Europe Calydon House, Rockfort Avenue, Dalkey, Co. Dublin +353 1 290 0000

USA
220 Sansome Street
Suite 1100
San Francisco, CA 94104
+1 415 630 4107

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