KOHL’S
Celebrating Moms who do it all
Evening with Ellie
The iconic American department store Kohl's needed to authentically connect with their core demographic during peak shopping season. We created an intimate VIP experience in New York, hosted by brand ambassador Ellie Kemper, that celebrated mothers while generating premium content and driving brand affinity.
The evening combined entertainment, personal storytelling, and curated experiences that felt genuine rather than transactional, creating shareable moments that extended Kohl's Mom campaign reach organically.
The event successfully reinforced Kohl’s as a relatable and feel-good brand that moms can trust. From the curated experience to the shared stories, this was a celebration of connection, strength and joy.
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