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CABI

Spring Fashion Week


SNAPSHOT
3 days

329 pieces of content

2,000 stylist attendees

2.39 miles of runway walked

We’re taking our turn on the catwalk to strut our stuff. To debut their Spring 2023 collection, boutique fashion brand cabi turned to us to reinvent their in-person tentpole event with a bang. With thousands of stylists gathered for a fashion show, workshops, and lots of parties, we designed, directed, and produced an event bursting with anticipation and excitement.

Close-up of a palm tree with green fronds against a blue sky
Fashion show with models walking on a white runway, audience seated on both sides, large screen displaying a model, and stage lighting.
A large conference room with a stage and multiple LED screens, arranged for an event with rows of chairs and colorful lighting.
A panel of seven people seated on stage in front of a pink and purple backdrop, with a large screen showing a close-up of two women sitting on chairs, and an audience watching the event.

Lights, camera, play!
We went all-in on the show’s theme, Let’s Play! With custom lighting design, neon signage, animation, and an original anthem mashup, cabi Fashion Week kicked off with a bang, seamlessly weaving between on-stage and on-screen content. Each piece required laser-precise coordination, with hundreds of music, choreography, lighting, and content cues all playing off each other to create an unforgettable impression.

Group of seven women at an indoor event with colorful lighting, sitting and standing around a glowing white sphere, smiling and waving.
A woman in white pants and a white blouse, smiling while sitting inside a glowing moon-shaped lighted sculpture in a brightly lit event space with pink and purple lighting and people mingling in the background.
Person taking a photo of colorful illuminated circular sculptures at an indoor art exhibit.
Crowd of mostly women dancing and celebrating at an indoor event with purple and blue lighting.

We created, managed, and executed thousands of moving pieces of design, audio, and fabrication for an unforgettable 3-day, 2,000-person event.

IMPACT

Partying in style
After a long day of workshops and styling, the only thing left to do was to get down. The Pantone Party was our homage to all things design and chic, with a scarf display wall designed in a thunderstorm motif, custom illuminated seating that doubled as sculptural centrepieces, and so many other bespoke moments of design. We also took care of all the food and drink logistics to keep the festivities fueled.

Four women smiling and posing with a photo frame prop at a party, with a sign reading 'Cabi PANTONE Party.'
Decorative arrangement with illuminated letters spelling 'COLE', set against a draped backdrop with purple and blue lighting, reflective spheres, and mannequin heads with black wigs.
A decorative display with illuminated clouds, a neon sign saying 'Make it Rain,' and various platforms with ornaments and plants, creating a dreamy, celestial atmosphere.
Dessert table with blue, white, and purple sweets, cupcakes with blue flags, cake pops, and cookies, decorated with candles and a sign that reads 'Cake Pops'.

Success looks seamless
From stage architecture to lighting design, original audio to bespoke animation, we created, managed, and successfully executed the thousands of moving pieces involved in capturing the spirit of cabi’s Let’s Play season, bringing it roaring to life for thousands of stylists.

Let’s work together. Get in touch with us.

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