Experiential Agency, New York, USA
New York City sits in the middle of the time zones spanned by our Cogs & Marvel teams and where our global creative leadership sits. As one of the event cities in the world, it's also one of our favourite places to deliver.
Brand activations and experiential campaigns in New York
Always on the list for any major brand wanting to make it, our team will help you cut through the noise of the city that never sleeps. Conferences, consumer activations, big trade shows, we know how to create and deliver the most effective experiences in NYC.
What our London team does
Strategy
In the city were the Mad Men of Madison Avenue redefined what it means to engage a brand audience, your strategy in New York City needs to be on point. Our team can help you in defining the platform to build experiential success.
Design
Our team of environmental, graphic and digital designers are instrumental in bringing your brand to life in the real world. They're experts in helping your experiences shine under the bright lights of NYC.
Creative
New York City has always been at the forefront of blending creative innovation and commercial success. Executing here sets the bar high. We love nothing better than clearing it.
Production
Trade shows at the Javitts, activations in Bryan Park, rooftop dining in Midtown. Our team of delivery experts are the trusted partners to execute whatever you need in New York City.
Your experiential partner in New York and beyond
For us, New York is sometimes about the one big hit: the place to activate when you have just one shot and need to hit the biggest stage there is. We have the local knowledge to help you do it.
It's also a must-include destination on bigger national and international programs. If for your brand, NYC is just one step on the list, we have teams across the US, the UK and Ireland. And ample experience executing all over the world.
We create every kind of brand experience you could imagine
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We believe in the power of live experiences to immerse audiences in your brand's story. Our expertise spans everything from large-scale public events to intimate brand activations. By integrating cutting-edge technology, creative design, and meticulous planning, we ensure that every event is a memorable journey that resonates deeply with attendees. See more about Immersive Live Experiences here.
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Maximize your brand's visibility and engagement through our expertly managed sponsorship events and activations. We provide comprehensive services, including creative concepting, logistical planning, and on-site execution. Our goal is to create seamless and impactful sponsorship experiences that align perfectly with your brand values and objectives. See more about Sponsorship Events & Activations here.
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We specialize in creating buzz-worthy consumer activations and PR stunts that capture attention and drive conversation. From guerrilla marketing tactics to high-profile public stunts, our team designs and executes creative strategies that not only grab headlines but also foster authentic connections with your target audience. See more about Consumer Activations & PR Stunts here.
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Harness the power of influencers and the media to amplify your brand's message. Our tailored events for influencers, press, and media are designed to create a ripple effect, generating widespread coverage and social media buzz. We manage every detail, ensuring your brand is showcased in the best possible light to the right audiences. See more about Influencers, Press, and Media Events here.
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Make your product or brand launch unforgettable with our comprehensive launch services. We handle everything from venue sourcing and event design to technical production and media outreach. Our launches are designed to create a significant impact, ensuring your new product or brand makes a splash in the market. See Product and Brand Launches here.
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At Cogs & Marvel, we excel in delivering conferences small and large - to internal and external audiences. Our approach to conference event management is designed to seamlessly blend strategic planning with innovative execution, ensuring your brand stands out in every interaction. See more about Conferences here.
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Stand out at exhibitions and trade shows with our bespoke event solutions. We offer end-to-end services, including booth design and construction, interactive displays, and audience engagement strategies. Our goal is to create a dynamic presence that attracts visitors and leaves a lasting impression. See Exhibitions and Trade Shows here.
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Bring your brand to life with our innovative pop-up and retail activations. These temporary installations are designed to create a sense of urgency and exclusivity, driving foot traffic and sales. We provide full-service solutions, from concept development and site selection to installation and staffing, ensuring a seamless and engaging brand experience. See Pop-up and Retail Activations here.
Planning an experiential activation in New York?
Do you need guidance on where to activate in NYC? Or are you just looking for creative enhancement to get the attention of seen-it-all New Yorkers. Whatever your brief, we're here to help. Come as you are.
Find us here
108 W 39th Street PMB2470
Ste 1006, New York City
NY 10018

