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FACEBOOK GAMING

Mobile All-Stars            


SNAPSHOT
472 attendees

7 levels achieved

58 countries represented

524 avatars made

94% attendance KPI met

Hail, adventurer – join us as we recount our victory on this epic quest of audience engagement. Looking for a bold new way to engage their gaming industry marketing clients, Facebook Gaming sought our support to shake their EMEA-wide audience out of their webinar fatigue, and create a user journey that would surprise and engage in equal measure. So we went 8-bit.

A laptop displaying a pixel art video game with text for Level 2: Make the Upcoming Holiday Season Your Strongest Yet, set against a blue background.
Pixel art video game scene with a red-haired character standing on a rocky platform above lava, with spikes and floating platforms around, and a blue sky background.

1up-ing interactive event design
We reimagined the entire digital event into a virtual retro journey with custom graphics and game language. Attendees got to be the heroes of their own adventure via the character creator. Things kicked off with your avatar getting “captured” and locked in a tower, requiring attendees to explore the world map filled with informational content.

Pixel art character customization screen for a mobile avatar creator, showing a male avatar with short grey hair, grey pants, black shoes, and a navy blue jacket. To the right, user details and avatar options are displayed, including name 'David Ennis', gender 'Male', skin tone 'Tone 2', eye color 'Black', face shape 'Oval', hair style 'Style 5', hair color 'Grey', and miscellaneous item 'Jersey'. Two pink buttons labeled 'Randomise' and 'Accept' are at the bottom.
Pixel art screenshot of a video game map with a blue background, brown landmasses, and green trees. A blue text box displays instructions to complete all levels to free your avatar, and a level menu shows Level 1: Troubleshooting & Scaling AAA Campaigns.
A man with dark hair and a beard, wearing a dark blazer and light blue shirt, sitting in an office environment in front of a window with blinds. Promotional graphic for Facebook Gaming Mobile All-Stars 2021, with a blue background and white text, and Facebook Gaming logo.
Pixel art of a girl with red hair, green shirt, and yellow pants, running against a blue background.

Marketers from 58 countries tuned in, and more than 75% of attendees loaded every single piece of content, on a quest to free their beleaguered retro avatar.

IMPACT

Your content is another castle
The gamified delivery of content was a resounding winner amongst attendees, with a 109% year-on-year increase in registrations. Marketeers from 58 countries tuned in, and more than 75% of attendees loaded every single piece of content. And everyone had fun, with attendees returning to create second and third characters to experience it all again.

Let’s work together. Get in touch with us.

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