MOTORWAY
Delivering the Best for their Partners
“Front Row” Dealer Conference 2025
As Motorway prepared to launch their new brand identity and strategy, on the B2B side of their business, they aimed to strengthen their strategic partnerships with key dealer partners.
We designed their inaugural Front Row conference, including naming and visual identity, to position Motorway as the industry thought leader, bringing together top dealers from across the UK for insights on AI, EVs, and market trends. They were designed to provide maximum value and insight to help the dealers continue to drive their business forward.
“I wanted to say a big thank you for you all your work on delivering a brilliant event! We have had such great feedback from our dealer partners, so thank you all!”
— Motorway Client, [May 2025]
EVENT
We brought Motorway’s first ever Front Row Dealers Conference to life, bringing together top dealer partners from across the country for a day and evening of conversation, insight, and inspiration. From AI and EVs to the future of the used car market, every panel sparked ideas and discussion. And yes, “Drive to Survive” star and former Team Haas Principle Guenther Steiner definitely stole the show.
Over 40 car dealerships attended and came away with fantastic reviews.
Keynote speaker Guenther Steiner added credibility and entertainment value, while structured networking and panel discussions created deeper connections.
The event successfully shifted dealer perception from platform user to trusted industry partner. A huge thanks to the Motorway team for trusting us to produce such a bold and brilliant inaugural event. This one set the tone for what’s next in the industry.
Related work:
AI at Meta
Google ISE 2024
Avalara 2025