April Fools’ PR Stunts: 5 Strategies (and How to Get Them Right)

April Fools’ has always been tempting for brands. It’s also always been risky. With audiences now 70% more sceptical of the content they see online, is this really the right moment to do anything that undermines trust? In this breakdown of April Fools’ PR stunts, we look at 5 core strategies, what worked, what didn’t, and how brands can create campaigns that engage people without damaging trust.