OCADO GROUP

Ocado Re:Imagined


SNAPSHOT
7 new products

60 minute keynote

12,000+ press and partner views

0 robot uprisings

How do you unveil the future in 60 minutes? For over two decades, Ocado’s ecosystem of robots and AI logistics had been hidden from prying eyes . Now, Ocado was going to go public with seven new products, and they wanted our help.

With international investors, partners, and press all waiting, our job was to present these next-gen offerings with a new aesthetic that captured the gutsy, pioneering spirit within the brand’s DNA.

Transform Europe Awards 2023, Best Use of a Visual Property (Bronze)
micebook V Awards, Highly Commended, Best Product Launch

Line drawing of awards ceremony with text 'Awards by micebok' and various geometric shapes.
2023 Transform Awards Europe logo featuring black and white text and design elements.

“Thank you for going above and beyond to make Ocado Re:Imagined a success… I couldn’t be prouder of what we’ve collectively achieved.”

-CEO, Ocado Retail

Industrial robotic arm in a dark setting illuminated by blue light.
Close-up of a disc brake on a bicycle wheel, illuminated with blue lighting.
Futuristic digital illustration of a grid-like warehouse with delivery trucks labeled 'Ocado Technology' parked outside. The warehouse is depicted with glowing outline structures and abstract storage units, with some units containing geometric shapes, against a dark background.

Creating a cutting-edge look
Ocado’s corporate branding didn’t fit the tone of radical new technology, so we created a new, daring, moody visual system that tied together the physical hardware, software, and logistics elements into a single multimedia keynote. 

We crafted a cinematic aesthetic that evoked suspense and emotional intrigue, and coupled it with stylized animations that explained the functionality and process. Through film, we were able to show the beauty and precision of their unconventional technology. Motion graphics helped bring their abstract innovations in machine learning down to earth, all while looking, dare we say, sexy.

A robotic arm with a precision tool attached, illuminated by blue and green lights against a black background.
Digital illustration of a robotic cube with multiple mechanical and electronic components, depicted in white and blue lines against a dark background.
Close-up of a robot or mechanical device with visible gears and wires, set on a yellow caution-striped surface in a dimly lit environment.
A man is standing in front of a large digital screen displaying the logo and name of 'Ocado Group' with a black background and yellow digital graphics.

IMPACT

Ocado Group shares jumped 5.5% the next day, riding glowing media attention from Bloomberg to Reuters to CNBC.

PRESS

Ocado unveils lighter robots to help grocery giants like Kroger take on Amazon [CNBC, 26/01/2022]

Ocado unveils ‘game-changing’ innovations to ramp up grocery initiatives [E&T, 27/01/2022]

When first impressions are everything
We drove the entire event experience from registration to venue logistics, from environmental branding to technical direction for the keynote and broadcast. The results spoke for themselves, with Ocado Group shares jumping 5.5%, and glowing headlines from the biggest media outlets, from Bloomberg to Reuters to CNBC.

Let’s work together. Get in touch with us.

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