Cogs and Marvel expands EMEA leadership team for next phase of growth
Cogs and Marvel has strengthened its EMEA leadership team with Hina Mistry as Managing Director, EMEA, Terry Olivo as Creative Director, Amanda Alexander as Business Development Director, EMEA, and Eliza McLaughlin as Head of Production.
The expanded team brings together senior experience across regional leadership, business development, creative direction, client partnerships and production. Collectively, they will support the agency’s next phase of growth across EMEA while strengthening how Cogs and Marvel develops, sells and delivers brand experiences for global clients.
Four leaders driving the next phase of growth
Hina Mistry, Managing Director, EMEA
Mistry brings extensive experience in global brand experiences, client leadership and operational delivery, with previous senior roles at Jack Morton Worldwide, TBA Group, Pixel Artworks and Imagination.
View Hina Mistry’s LinkedIn profile
Terry Olivo, Creative Director
Olivo brings more than 15 years of experience across creative direction, experiential design, 3D design and project delivery. He has held senior roles at George P. Johnson Experience Marketing, Jack Morton Worldwide, Media.Monks, SEEN Presents and Smyle, and has worked across brands and cultural projects including Google, Netflix, TikTok, ABBA Voyage, Alexander McQueen, Heineken and GSK.
View Terry Olivo’s LinkedIn profile
Amanda Alexander, Business Development Director, EMEA
Alexander brings a strong commercial background spanning business development, sales, marketing, brand, events and immersive activations. Her previous roles include senior positions at Identity, formerly Smyle, The Department, Black Sun, Conran Design Group, MerchantCantos, World Television and PR Newswire.
View Amanda Alexander’s LinkedIn profile
Eliza McLaughlin, Head of Production
McLaughlin, who was promoted to Head of Production earlier this year, has been with Cogs & Marvel since 2022. Her background spans experiential production, virtual production, television, film and digital content, with previous work for organisations including StudioCanal, Amazon Business, Virgin Media Ireland and BBC Worldwide.
What the leadership team had to say
Alan Doyle, CEO at Cogs & Marvel:
“Cogs & Marvel is entering an important stage of growth, and these appointments give us the senior leadership, creative depth and commercial focus we need to build with intent.
Hina, Terry and Amanda each bring serious experience from some of the most respected agencies in our industry. Eliza is an exceptional homegrown talent. They all understand what it takes to deliver work that is strategically sharp, creatively strong and operationally sound. Their appointments strengthen the team at exactly the right moment.”
Hina Mistry, Managing Director, EMEA:
“What stood out to me about Cogs & Marvel from the very beginning was a people-first culture built on listening to understand before moving to solutions. That approach creates real clarity, strong relationships and an environment where talented people can do their best work. I'm looking forward to helping shape the next stage of growth across EMEA, building trusted client partnerships and ensuring we continue to deliver work that is creatively ambitious and meaningful for the people it reaches.”
Terry Olivo, Creative Director:
“The opportunity to help shape the creative direction of Cogs & Marvel in EMEA is hugely exciting. The agency has a strong culture and a real appetite for work that connects brands with audiences in meaningful, memorable ways.”
Amanda Alexander, Business Development Director, EMEA:
“Cogs & Marvel has brilliant people, loyal clients and a strong ambition for growth. I’m looking forward to building new relationships and helping more brands understand what we can deliver together.”
Eliza McLaughlin, Head of Production:
“Returning to Cogs & Marvel after maternity leave and stepping into the Head of Production role has been equal parts terrifying and exhilarating, which is probably a good sign. It’s exactly the kind of challenge I love.
For me, production has never been about saying no. It’s about finding smarter ways to say yes, protecting creative ambition while delivering with confidence and care. I’m looking forward to building on what we’ve already created together and helping our team do the best work of their careers.”
Strengthening Cogs & Marvel's brand experience capabilities
The strengthened EMEA leadership team will work across Cogs & Marvel's brand activations, experiential marketing, live events, and creative production capabilities, helping clients create meaningful experiences that connect brands and audiences.
FAQ
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Cogs & Marvel is a creatively led experiential agency that helps brands bring stories to life through meaningful, high-impact experiences.
Founded in Ireland in 2006, the agency grew alongside major technology clients before expanding into the US and UK. Today, Cogs & Marvel delivers work across six continents for some of the world’s most recognisable brands, as well as ambitious scale-ups looking to establish themselves on a bigger stage.
Strategy, creative, design and production sit under one roof, allowing the agency to move from early thinking through to global execution without fragmentation.
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Cogs & Marvel works with global brands and ambitious scale-ups that want to create meaningful experiences for their audiences. The agency has deep experience in the technology sector and also delivers work across consumer brands, financial services, entertainment and other industries where live, digital and hybrid experiences play an important role.
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The expanded EMEA leadership team includes Hina Mistry (Managing Director, EMEA), Terry Olivo (Creative Director), Amanda Alexander (Business Development Director, EMEA) and Eliza McLaughlin (Head of Production).
